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Just starting in the industry? 2020 has not been fair. If you have been in business for less than 3 years, be part of our New Makers gallery! All sales reps and retailers that respond to the survey will be provided access to a simple gallery of 30 new makers in the industry. The goal of the survey is to collect from 4000 Retailers and 250 Reps. You will submit an image that best represents your line, a link, and contact information. Sales Reps and Retailers will be able to discover your new product and make a connection. Fees cover the creation, maintenance, and operations of the gallery page. Instructions for submitting image and contact information will follow. $10 deposit, with the balance due in 2 months. If the retailers and sales reps responses don't reach 20% of the goal, your deposit will be refunded. -
Sales Reps, the pandemic hit you the hardest. Difficult for the roadwarriors to hit the road when they are not allowed out of the house. We will use the survey as a platform to create a connection between you and all retailers that respond to the survey in your territory. After the survey is complete, we will send a personal email introducing you to all retailers that responded to the survey in your territory. Plus, you will be part of the Rep Map, a searchable map-based display of reps, their top 3 lines, contact info, and their territory. The Map will only be available to retailers that respond to the survey and not visible to Makers. We want you to discover new lines on your terms. Please sign up as individuals, even if you are part of a rep group. Fees cover the labor to organize and send emails and create and maintain the Rep Map. $10 deposit and the $40 balance after two months. If the survey cannot hit 20% of the retailer goal of 4000 retailers, your deposit will be returned. -
In consumer products, everyone strives to lower the cost per unit. Larger production runs drive down this cost but, is a larger run always the answer? This paper and accompanying spreadsheet explores the pitfall of ignoring inventory cost and lets you explore your pricing and production levels. -
A quick look into why there are so many greeting cards and how there will never be enough. This simple fact shapes so much of the greeting card industry. -
Sign up to be part of the retailer prize box. A randomly selected set of retailers that respond to the survey will win a prize box. Each box will contain a set of 6 cards and catalogs from 5 or 7 Makers. Numbers depend on how many Makers sign up. Submit 1 or submit 100 sets, it is up to you. Fees cover shipping and handling. $5 for each set of 6 cards and catalog submitted. $1 per entry due now, with the balance due mid-January 2021. Deposits are refunded if prize boxes are canceled. Prizes will be mailed in early 2021. Instructions and mailing address will be supplied after you sign up.
